The world of art is evolving, and the introduction of the .Art domain opens up exciting opportunities for artists across all disciplines. But how does a new domain stand out in an increasingly crowded digital space? The solution lies in expanding the boundaries.

Agency: Interbrand

Expanding the Boundaries of the Art World

The world of art is evolving, and the introduction of the .Art domain opens up exciting opportunities for artists across all disciplines. But how does a new domain stand out in an increasingly crowded digital space? The solution lies in expanding the boundaries.

Creating a Domain That Speaks to Artists

The .Art domain was reimagined with a unique brand identity designed to break the mould of traditional online spaces. By embracing the language of the internet—slashes, colons, and plus signs—this new identity creates a modern and dynamic platform that invites artists to express themselves in ways that feel fresh and engaging.

Shaping a New Way to Engage and Discover

The .Art domain uses symbols like "/love.art?" and "/art-domain/join-the-community" to transform the idea of an online community into something more interactive and exploratory. These phrases become more than instructions—they serve as invitations to connect, discover, and engage with a global community of artists.

A Platform for Artists to Grow and Connect

The .Art domain provides a platform where artists of all kinds can expand their digital footprint. Through a bold visual identity and innovative use of symbols, .Art is redefining how artists can connect with audiences and share their work online.