Harley Street Health District
A new identity for London's leading medical district, bringing heritage, healthcare and innovation into one coherent system.
The best creative ideas do more than create impact.
They give a brand a clear direction for what comes next.
About Limor
Hi, I'm Limor. I'm a Brand Creative Director helping businesses become brands people understand, recognise and remember.
My work spans identity, creative direction and brand experience, including global rebrands, digital launches and brand transformations.
I've worked across global agencies, independent studios, in-house teams and my own practice.
LinkedIn → 
Coty
A global identity refresh unifying one of the world's largest beauty companies across brands, audiences and touchpoints.
Optimal Plus
Transforming complex manufacturing data into meaningful insight, with an identity built to simplify a technical proposition.
Led the Coty rebrand after the P&G merger / won GDUSA Best Brand Identity, 2017 / won REBRAND100 Best Rebrand, 2018 / directed Optimal Plus through a $365m acquisition / took AWL Agribusiness from concept to launch in five weeks / rebuilt the Post Office identity, nationwide / transformed Hogarth Davies Lloyd into a distinctive executive-search brand / built a fintech brand from nothing for a Middle Eastern client / directed AT&T's enterprise brand work / set the creative bar across 200+ designers at Deloitte / positioned Harley Street as a world-leading health district / set the vision and creative approach for the Rugby Football Union's digital transformation / built a career through FutureBrand, Workroom, Figtree, Deloitte Digital and beyond / collaborated with Moving Brands, Interbrand, McCann, FleishmanHillard, ITV and more
Areas of expertise
- Creative direction Creative direction
- Creative strategy Creative strategy
- Point of view Point of view
- Brand transformation Brand transformation
- Digital transformation Digital transformation
- Product thinking Product thinking
- Storytelling Storytelling
- Brand identity Brand identity
- Art direction Art direction
- Brand diagnostics Brand diagnostics
- Design leadership Design leadership
- Team leadership Team leadership
- Cross-functional collaboration Cross-functional collaboration
- C-suite collaboration C-suite collaboration
- Concept development Concept development
- Brand advisory Brand advisory
- What does this brand believe?
- What should guide every decision?
- How should it show up?
- What must remain recognisable?
- Can the idea work beyond the launch?
- Where can the brand go next?
Strong brands have a point of view that runs through everything.
It shapes what they choose to say, how they show up and the decisions they make.
But a brand is not built for one launch, one campaign or one perfectly controlled presentation. It has to keep working as the context changes, new people shape it and the business evolves.
The best creative direction does more than hold the work together. It gives the brand somewhere to go.
I bring together strategy, ideas and creative direction to find the thought that can move a brand forward.
Something clear enough for people to understand, distinctive enough to recognise, and strong enough for the business to keep building on.
Say hello.
Whether you're looking for creative leadership, a brand transformation or simply want to start a conversation, I'd love to hear from you.